I have borrowed a lot of books, and try to define the word "IDENTITY". I think the word identity is about someone has been recognised by its image. The image they wish to show people and get attentions.
The most benefits of identity is being seen, and more , being seen to be different. Difference makes you visible and separates your personality from others. Your differential must attract, motivate and propel the instincts of those around you in accordance with you ambitions.
Most organisations are content to believe that their logo, is their identity. But can we use a "logo" to represent a human? Could a logo tells all the information about the person?!
"Successful identity is planned to succeed at all levels of communication." If we all able to communicate with all different people. Does that mean we are succeed?!
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