Designing Brand Identity

This book has introduced 3 steps which shows how a company starts create a logo, and then get it through to reseach and development.

After I read this book, I recognised the best brand identity systems are memorable, authentic, meaningful, differentiated , sustainable , flexible and have value.

The process of create a logo

1. Shape
2. Colour
3. Content

I think this stages could be apply to any design creating, where you have basic information of the design and then add details and information to make it more successful.

Also this book has showed many of different type of logos, which tells readers how those logo able to tell its identity, the purpose and meaning of its company.

This book is not just about logos, it also about marketing and developments. I have learnt most of the market research tools, this could help me to increase my knowledges of marketing, so I could be more involve to the business working after graduated.